Website URL Choice
Your Website URL Choice can make or break your search engine rankings.
Who will show up first for the key phrase "Interest Rates"?
Even Wells fargo with loads of money to spend on SEO Services wouldn't be able to compete with www.interestrates.com because it's the exact domain name to the search query. Granted, www.interestrates.com would have to put in a little effort to be first but it would be far less costly for them
When you start searching for the URL that you want you'll see that many of the choices you were hoping for will be taken already. The point is to get a URL with a keyword or two in it about your products or services so that you can push those words and get quick visits.
Your URL name doesn't have to be your company name, the header will still be your company logo.