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15 Ways to Help Your Website Rank in Search Engines

While some things count more than others, it’s important to give search engines everything they need to find your website. Yes, there’s more to it than repeating your keyword 20 times throughout a page. Here are the top 15 ways that Google and other search engines will find you:

Showing up for “Web Design NH”

1. Label your page (file name) with your phrase:

Each page you create should target the same phrase from beginning to end. For instance, I also try to show up for “creating visits” and “SEO services NH” but those are focused on another page.

2. Title pages

Your page title is in the <head> section of your HTML page. If you use WordPress, Joomla or another software to help you build the website, look for “title” and use “Web Design NH”. If you know HTML you can dive into the page code to insert your title into the <title> </title> tags.

3. Description Tags

Your page description is also within the <head> section, directly under the title tag. It will look like this: <meta name=”description” content=”Creating Visits is a web design company in Bedford NH. ”>

4. Keyword Tags

Your page description is also within the <head> section, directly under the title tag. It will look like this: <meta name=”keywords” content=”web design nh, web design Bedford nh, web design services nh”>

The title, description and keyword tags mentioned above are hidden within the HTML. Filling in the <head> area doesn’t actually create anything on the page yet.

5. H1 Tags

H1 tags are used to surround the title of the page seen by your visitors. For instance, if you’re creating a Word document you’ll start by saving it to your desktop with a title, but it’s not necessarily the title at the top of your paper yet. When you create the title at the top of your paper you’ll increase the font size which is the same as using an <h1> Web Design NH </h1> tag.

6. Paragraph content

Inside the paragraph is where most people start spamming. I can talk about “Web Design NH” but I don’t have to write the phrase exactly. I also don’t have to make another page just to target “website design nh”. I can careful mention each word in a scrambled manner. I may only mention “NH” in the footer, but it’s still on the page and noticed when Google scrolls through my page looking for keywords.

7. Image Tags

Have you ever noticed that sometimes you can hover over an image and see a few words about it? There are two tags to put into the image here:

<img src=”yourimage.jpg”> – Without Title or Display

<img title=”Web Design NH” src=” yourimage.jpg”> With Title

<img title=” Web Design NH” alt=” Web Design NH” src=” yourimage.jpg”> With Title and Display

When you have these tags in place Google Images can find your image and display it when people search for images. It also helps your overall page because everything from the file name down to the image title mentions the same phrase. Again, if you’re using software to build your website you can find “title” somewhere when placing an image on your page.

8. Video Tags

Same as image tags. When you embed a video on your website it will include the title it already has and it shouldn’t be changed. If you create your own video be sure to title it according to the content within the video.

When you add a page to your website Steps 1 – 8 must always be followed. After creating the page correctly, follow Steps 9 – 15:

9. Blogging

Create a Blog and write once per day.

Write about web design services, techniques, and dos and don’ts. Once throughout the blog post, link to the appropriate page. For instance, this post at some point will link back to my Web Design NH page.

10. Articles

Writing articles is considered “external”, similar to writing a post on Facebook and creating a link to your website. You must write something informational about your services: “How to create a website in WordPress”. Your reward for writing the article on an external website is the ability to create a link back to your website.

11. Press Releases

A press release is exactly like an article on an external website. However the subject matter is slightly different. You’re allowed to talk about your company because you’re releasing “hot” news about a new product line, new website, new facility etc. Again, the main reason to create such a thing is for the link back to your website.

12. Forums

Talk to people in forums about your subject matter. Maybe they’re asking simple questions that you can quickly respond to. Those visitors will be happy to see your comments if they’re accurately answered. Before creating a link back to your website, make sure you’ve thoroughly answered the question. Spammers like to visit hundreds of forms per day and post shady links on them, so forum owners are ready to delete posts that just want the link. However, if you post a solid answer and have a reputable website, most forum owners will allow your link to stay posted.

13. Yahoo Questions

Similar to forums. You can sign up on Yahoo! and to answer questions. Sometimes it takes a few days for your answer to be posted because they look for the “best answer”. I believe the websites allow a link to your website, but it may not be in clear view.

14. Social Media

You don’t have to go viral on Facebook for it to work in your favor. If you have friends, simply post something on your regular Facebook about your website with a link. If you overdo it your friends might drop you, so be careful. Don’t post something every day just to post it because you think each link is helping you. It’s not. Post something that your friends might share with their friends. In other words, post something that they will “Like” so that your post is viewed by thousands instead of just a few hundred.

15. More Pages

Once you have created 5 to 10 main pages for a website, and created them using the steps above, you need to grow. Repeat the process with an 11th page, a 12th and so on. Websites with 1000 pages show up more than websites with 10 pages. More than likely someone else has already used your same page title and keywords, so you still need to stand out by following the steps above.

For a Small Business, Website Building is a Plus

Most small businesses are family affairs, or are run by one person with limited human and financial resources. Small businesses often rely on limited capital, and those just starting out often cannot afford to pour time, effort and resources on things other than the basics: upkeep for a space, revenue generation, strategy refinement.

With the prevalence of the World Wide Web, however, many small businesses neglect to take into account the potential power and advantage a website can offer. With each passing day, people look more and more to the Internet for many of the things they need. A small business with a niche product can outrun its competition simply by putting up a website with contact information. Small business website building can be a key to more profits and more sustainable operation in the long run.

In earlier years, even up to the last decade, many small businesses did not bother to invest in a website, thinking that the costs outweigh the benefits. But today, a website can be essential to get word out about a company or product, attract potential clients, and market services and products to users and customers with fleeting attention spans in a busy world. For a small business website design is becoming increasingly important, and can mean the difference between longevity and insolubility for a small venture.

A website can serve a variety of purposes for small businesses. For a short-term loans company, for example, a website can provide potential borrowers about the terms and policies the company offers. Well-written and properly presented copy on a website, coupled with testimonials about how the company helped someone get through rough financial waters or made someone’s wedding possible, can entice more people to borrow from the company. A website can also serve as a business card, something people can use to refer their friends to the company, for easy expansion of a potential customer base.

A small clothing company can also build a website instead of rent out space in a downtown center for a shop. In most cases, the former is multiples less expensive than the other. Many clothing shops, especially those run by dressmakers who design and manufacture their own clothes, do not have brick-and-mortar shops. Instead, they have creative, visually engaging websites that feature catalogues. Customers can order clothes through the website, talk with the owner about their questions and concerns, and other matters.

Even then, many small business owners have difficulty discerning the benefits of having a website. To a small business website building can still be too tedious and time- and resource-consuming to bother with. There are many things to think about before a website can even be started, and once it is up owners have to deal with updating content, catching up with trends, attending to technical problems and such. But many small businesses that have invested in website building have seen the returns come many times over, and they can definitely say that the benefits are worth the sacrifice.

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