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Creating a Description For Each Website Page


A web page’s description is like a blurb in the back of a book, it gives just enough detail to tease you into buying it. But in order to sell itself in the market against other books, the writer needs to convince the readers that they can get the information they need from it. The same logic applies when creating a description for every webpage. As a web master you should utilize the description of a web page by inserting important keywords that are direct to the point. This will increase the number of users visiting your web page consequently increasing your rank in the Search Engine Ranking system.

This system works by narrowing down millions of web page content determining their relevance to what the user is looking for and its number of views. Placing keywords in the description is a good way to attract users but most search engines no longer value the keyword element like they used to. Search engine providers discovered that web masters intentionally insert false keywords to attract users to their web page. They do this is to increase the number of hits their webpage receives thereby increasing its rank. Instead, the providers as well as the users rely on the description of a web page to determine the match.

Another key to creating a description for every web page is to make it unique. The reason why web masters are hungry to be a top ranked website is because the content they offer is similar to others. When the topics they contain are searched online, other web pages are bound to appear therefore diminishing their chance of gaining a hit. If the content of your web page were one of a kind, then you wouldn’t have to worry about search engine results because it will only display your website.

Also, aim for the main topic of the article when choosing a title. The title serves as the keyword and description of your web page so the wording should be precise. Or you can always come up with a catchy title to attract a user’s attention. For instance, “On Global Warming” would’ve been a good title for a documentary but “An Inconvenient Truth” made it much more interesting and unique.

The most basic of all technicalities in creating a description for every web page lies within the HTML syntax. If you don’t know how to use markup and meta tags, then your web page is doomed. HTML markup and meta tags make up a web page. Try opening a web browser then click on the ‘View’ tab. Click ‘Source’ or ‘Page Source’ from the drop down menu. For other operating systems like Mac OS X, try right clicking a random web page and click on “View Page Source”. A window containing the website’s source code will automatically pop up on your screen. This is the anatomy of that web page. It can be a guide for advanced applications of HTML codes but the basic codes are as follows:

<html>

<head>

<title>Creating Visits Inc</title>

<meta name=“description” content=“This tutorial will teach you the basics of creating visits to your website.” />

<meta  name=“keywords” content=“creating visits,website visits,create visits to your website” />

</head>

</html>

All tags are within HTML syntax and always enclosed in angle brackets. Markup tags come in pairs that consist of start and end tags (end tags contain / within the angle brackets). Whereas meta tags are “data about data” that do not require end tags to complete it. Try these simple steps in creating a web page and use the tips provided to create a functional description.

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