Building an Ad driven website is getting more and more difficult because consumers are getting smarter. They understand what an advertisement is and may avoid clicking it for certain reasons because it may look odd to them, they might think it’s a virus or they don’t want to go to another website. There are things that you can do to make your advertisements look more appealing though.
1. Good Web Design
Visitors understand when you have a professionally built website or a poorly built website. Your graphics, layout and background will exert more than your think to the visitor. Poorly built, cheap websites are built all the time with about five poorly placed Ads that soak up all of the attention of your pages. The attention should be focused on your logo and your content; Ads come second.
2. Quality Content
Again, poor content is noticed the second you enter a website. Simply read a sentence or two and you can tell if the person know what they’re talking about. Have a clear “About Us” page that discusses who you are, why you can write the content that you write, and how people can benefit from it. After all, why are people going to your website? Certainly not just to click Ads.
3. No Tricks
Be honest. Tell people why your website is up and running. Tell them about the quality Ads you have and why they’re helpful to your visitors. For instance, if you discuss real estate information but you’re not a real estate agent of any kind, you can link to local real estate agents. Or you can choose to have a banner Ad in the header, footer and side bar which will just tell people you’re desperate for them to click the Ads.
You are much better off sticking to one subject matter with one website, rather than trying to have 10 different domains. Build, build, build. Build more pages, more blog posts, more online articles and more images, videos and content. You’re not going to magically show up in the first result of search engines with your miniature 5 page website. You can, however, have a 5 page website with a very active blog so that your visitors don’t get confused trying to navigate.
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While some things count more than others, it’s important to give search engines everything they need to find your website. Yes, there’s more to it than repeating your keyword 20 times throughout a page. Here are the top 15 ways that Google and other search engines will find you:
Showing up for “Web Design NH”
1. Label your page (file name) with your phrase: www.creatingvisits.com/web-design-nh.html
Each page you create should target the same phrase from beginning to end. For instance, I also try to show up for “creating visits” and “SEO services NH” but those are focused on another page.
2. Title pages
Your page title is in the <head> section of your HTML page. If you use WordPress, Joomla or another software to help you build the website, look for “title” and use “Web Design NH”. If you know HTML you can dive into the page code to insert your title into the <title> </title> tags.
3. Description Tags
Your page description is also within the <head> section, directly under the title tag. It will look like this: <meta name=”description” content=”Creating Visits is a web design company in Bedford NH. ”>
4. Keyword Tags
Your page description is also within the <head> section, directly under the title tag. It will look like this: <meta name=”keywords” content=”web design nh, web design Bedford nh, web design services nh”>
The title, description and keyword tags mentioned above are hidden within the HTML. Filling in the <head> area doesn’t actually create anything on the page yet.
5. H1 Tags
H1 tags are used to surround the title of the page seen by your visitors. For instance, if you’re creating a Word document you’ll start by saving it to your desktop with a title, but it’s not necessarily the title at the top of your paper yet. When you create the title at the top of your paper you’ll increase the font size which is the same as using an <h1> Web Design NH </h1> tag.
6. Paragraph content
Inside the paragraph is where most people start spamming. I can talk about “Web Design NH” but I don’t have to write the phrase exactly. I also don’t have to make another page just to target “website design nh”. I can careful mention each word in a scrambled manner. I may only mention “NH” in the footer, but it’s still on the page and noticed when Google scrolls through my page looking for keywords.
7. Image Tags
Have you ever noticed that sometimes you can hover over an image and see a few words about it? There are two tags to put into the image here:
<img src=”yourimage.jpg”> – Without Title or Display
<img title=”Web Design NH” src=” yourimage.jpg”> With Title
<img title=” Web Design NH” alt=” Web Design NH” src=” yourimage.jpg”> With Title and Display
When you have these tags in place Google Images can find your image and display it when people search for images. It also helps your overall page because everything from the file name down to the image title mentions the same phrase. Again, if you’re using software to build your website you can find “title” somewhere when placing an image on your page.
8. Video Tags
Same as image tags. When you embed a video on your website it will include the title it already has and it shouldn’t be changed. If you create your own video be sure to title it according to the content within the video.
When you add a page to your website Steps 1 – 8 must always be followed. After creating the page correctly, follow Steps 9 – 15:
Create a Blog and write once per day. www.creatingvisits.com/blog
Write about web design services, techniques, and dos and don’ts. Once throughout the blog post, link to the appropriate page. For instance, this post at some point will link back to my Web Design NH page.
Writing articles is considered “external”, similar to writing a post on Facebook and creating a link to your website. You must write something informational about your services: “How to create a website in WordPress”. Your reward for writing the article on an external website is the ability to create a link back to your website.
11. Press Releases
A press release is exactly like an article on an external website. However the subject matter is slightly different. You’re allowed to talk about your company because you’re releasing “hot” news about a new product line, new website, new facility etc. Again, the main reason to create such a thing is for the link back to your website.
Talk to people in forums about your subject matter. Maybe they’re asking simple questions that you can quickly respond to. Those visitors will be happy to see your comments if they’re accurately answered. Before creating a link back to your website, make sure you’ve thoroughly answered the question. Spammers like to visit hundreds of forms per day and post shady links on them, so forum owners are ready to delete posts that just want the link. However, if you post a solid answer and have a reputable website, most forum owners will allow your link to stay posted.
13. Yahoo Questions
Similar to forums. You can sign up on Yahoo! and Ask.com to answer questions. Sometimes it takes a few days for your answer to be posted because they look for the “best answer”. I believe the websites allow a link to your website, but it may not be in clear view.
14. Social Media
You don’t have to go viral on Facebook for it to work in your favor. If you have friends, simply post something on your regular Facebook about your website with a link. If you overdo it your friends might drop you, so be careful. Don’t post something every day just to post it because you think each link is helping you. It’s not. Post something that your friends might share with their friends. In other words, post something that they will “Like” so that your post is viewed by thousands instead of just a few hundred.
15. More Pages
Once you have created 5 to 10 main pages for a website, and created them using the steps above, you need to grow. Repeat the process with an 11th page, a 12th and so on. Websites with 1000 pages show up more than websites with 10 pages. More than likely someone else has already used your same page title and keywords, so you still need to stand out by following the steps above.
HTML tables are widely used in programming to structure pages. You may not even notice a table being used because there isn’t a border showing, but they’re used to break pages in half or in thirds and so on.
Let’s jump right in. Here’s the basic table format:
You can immediately see where the table starts and ends with <table> and </table>. The <tr> and </tr> starts and ends a row and the <td> and </td> start and end a column. It displays this:
From there we can add a few extra rows:
Now let’s add a top row that says the company name, General Electric:
<td colspan=”2″>General Electric</td>
The extra code in the <td> brackets will turn one column into two colums like this (I also added bold tags around <b>General Electric</b>:
You can also turn one row into multiple rows like this:
|Part Number||Quantity||Free Shipping!|
Here is the final code:
If you can do it yourself please call me and I can help you figure out the code you need. Creating Visits is my NH web design business that also offers NH SEO services if you want to show up in search engines.
To get far in business, much emphasis has to be put on business web design and hosting. Let’s face it – any company worth its salt requires an online presence to become successful. The influence of the internet has reached to a point that it’s professional suicide not to employ the viral influence the World Wide Web can provide. Year after year, more and more people are using the internet to do their shopping. Statistics show that purchases online is steadily on the rise. Imagine how much your small business will be losing in terms of sales and marketing if the viral influence of the internet isn’t employed.
The key to using the internet to its maximum potential is to know the tools of the trade. It can be a daunting task at first, what with the jargon that comes with it, but you have to reassure yourself that any question you may have can be found on the internet. Hey, ever heard of Google? All the tips and tricks are readily accessible as long as you know how to find them. You have the internet. Use it. Take time to learn the tools of the trade, and you’d find out soon enough that all that time spent burning the midnight oil are worth it.
The approach to business web design and hosting might be different from the steps involved in setting up a brick & mortar business. But the main principles are still there. Your company needs a recognizable name, so you should pick a domain name that is easily recognizable but creates a profound impact.
And of course, you need to choose a hosting company that has a reliable web server uptime. Some extensive research has to be done to ensure that the support department of the hosting company you pick is always available. You don’t want to be left to your own devices in case your site experiences technical difficulties. Even a few minutes of downtime can cause a lot of damage to your site’s web online presence.
Once you’ve chosen a hosting company, you will have online tools that can help you in creating your website. As your business starts to grow, your website should be able to keep up with the increasing demands. You have to upgrade your site accordingly. Remember, in order to earn money, you have to spend money. So it’s important that you maintain your upkeep as customer flow continues to increase. So you have to keep tabs on all aspects involved in the web hosting. By this time, you should be in constant communication with the web hosting company and be on the dot on other services and tools that can help your business.
Having a site that has all the required content can only go so far. A site needs to be attractive enough to entice users to stay on the site and keep coming back for more. Luckily, you don’t need specialized training to design your website. There are web design sites that can help you. Once you’ve made it this far, you’ll learn that business web design and hosting are a very essential aspect in managing a small business and you’ll be soon reaping the rewards.
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Creating Visits Inc
Each day that one uses the Internet and look at online sites, one is looking at the results of CSS code. Such a programming language is essentially the design language online and is directly responsible for how a website looks. Everything on a web page and site, including the graphics, manner of link buttons, column positioning and many other elements are managed by this language.
Consequently, if one desires to become a website designer or developer, he needs to be able to program flawlessly in CSS code in addition to HTML. If one does not know HTML, one would have to learn this subject in conjunction with CSS as they’re both very distinct from each other though need to work concurrently.
In this article, we would look at some CSS code basics tips if one wants to study this programming language but could not go and learn it in an actual school. Fortunately with access to the World Wide Web (WWW), one does not need to. The initial pointer is to enrol in a no cost online class. There are a number of sites that offer such for free and could be a superb way to understand the CSS code basics and provide one the groundwork knowledge he needs.
One of the significant aspects of CSS is properties. It is critical that one learns the properties in CSS as they control the look of different elements on a web page. One could find lists of such properties online by locating property libraries.
While one is learning and becoming familiar with this design language, he needs to develop a comprehension for the power that CSS has. One could accomplish this by studying a handful of CSS site directories which showcase sites with very similar HTML code that are fixed with various CSS texts. This would show one how he could modify the entire experience of a site by simply modifying its cascading design sheets.
If one is intent on studying this subject over the web, he would need to get a few advices from more advanced programmers every now and then. One could find these individuals on web development forums, so he should attempt to hunt for the most popular forums and join. If one reads through the threads initially, there is a great chance that another newbie enquired the similar question & it was answered. Then again, if one has a new query, he should not be afraid to ask. One would possibly get an answer eventually & this is definitely one of the best means to develop higher knowledge of the matter.
Finally, one ought to search out for web design blogs and tutorial websites and methodically go though their contents. There is most likely lots of novice to advanced information that one could learn, which would help him to develop cleaner and more efficient code. If the websites have newsletters, one should sign up as well as majority of bloggers give special discounts and deals to their readership.
Although CSS may be challenging to understand, once a person keeps trying and bearing in mind the CSS code basics tips on here, he would definitely reach the level he desires to be at.
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Creating Visits Inc
Most small businesses are family affairs, or are run by one person with limited human and financial resources. Small businesses often rely on limited capital, and those just starting out often cannot afford to pour time, effort and resources on things other than the basics: upkeep for a space, revenue generation, strategy refinement.
With the prevalence of the World Wide Web, however, many small businesses neglect to take into account the potential power and advantage a website can offer. With each passing day, people look more and more to the Internet for many of the things they need. A small business with a niche product can outrun its competition simply by putting up a website with contact information. Small business website building can be a key to more profits and more sustainable operation in the long run.
In earlier years, even up to the last decade, many small businesses did not bother to invest in a website, thinking that the costs outweigh the benefits. But today, a website can be essential to get word out about a company or product, attract potential clients, and market services and products to users and customers with fleeting attention spans in a busy world. For a small business website design is becoming increasingly important, and can mean the difference between longevity and insolubility for a small venture.
A website can serve a variety of purposes for small businesses. For a short-term loans company, for example, a website can provide potential borrowers about the terms and policies the company offers. Well-written and properly presented copy on a website, coupled with testimonials about how the company helped someone get through rough financial waters or made someone’s wedding possible, can entice more people to borrow from the company. A website can also serve as a business card, something people can use to refer their friends to the company, for easy expansion of a potential customer base.
A small clothing company can also build a website instead of rent out space in a downtown center for a shop. In most cases, the former is multiples less expensive than the other. Many clothing shops, especially those run by dressmakers who design and manufacture their own clothes, do not have brick-and-mortar shops. Instead, they have creative, visually engaging websites that feature catalogues. Customers can order clothes through the website, talk with the owner about their questions and concerns, and other matters.
Even then, many small business owners have difficulty discerning the benefits of having a website. To a small business website building can still be too tedious and time- and resource-consuming to bother with. There are many things to think about before a website can even be started, and once it is up owners have to deal with updating content, catching up with trends, attending to technical problems and such. But many small businesses that have invested in website building have seen the returns come many times over, and they can definitely say that the benefits are worth the sacrifice.
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Creating Visits Inc
Google, Yahoo and other search engines continuously improve their algorithms for website rankings. Because these are apparently small changes sometimes they are not noticeable. But sometimes search engines make radical changes on its website rankings. The ones that are affected are the small websites and small business especially if they are on the losing side of the algorithm changes. Thus small website may be hard to rank in search engines.
But what is the true impact of the search engine realities on small business and small website? And is it true that small websites may be hard to rank in search engines?
Recently, Google introduced the “Panda” which represented a big change in the ranking algorithm. Its goal was to prevent websites with low quality from having high rankings than websites with high quality. While this project became successful in some areas, it created a huge impact on small websites as well. This is because internet business owners depend on search engine traffic and potential to drive business and Google snub would be disastrous.
Some of small website business where essentially killed overnight because of this project. Some small websites attributed the loss to their model for revenue, which is based on advertising. Such decline in traffic affects advertising revenue. It also reminds website owners of the importance of diversification in doing business online
Trouble always results from lack of diversification. Investing all money in a single channel is cause for disaster. This is true as well in small website businesses. Its an ever evolving world and website businesses big or small should be able to adapt and ride on with the changes of the times. The fact that a small website may be hard to rank in search engines is obvious because of the lack in knowledge on how to turn this around and see more positive results.
Small websites may be hard to rank in search engines but a strategy that can lead to positive results is diversification. The ultimate question would be if the impact on search engines have on small website business is out of their control?
To find the answers is to know the different reasons why a visitor drops by one’s website. First would be driving organic traffic with the right choice in keywords. This can lead them to one’s site. Thus website business owners should know about the powerful keywords that visitors use in the search engines.
Driving direct traffic is when users type directly one’s website in search for products and services without having to use search engines.
Third party links is when visitors are directed to your site through a link from other website. If this were traditional marketing this would be great PR. One should establish connections with other websites so that links are exchanged and one can help each other out in driving traffic to one’s website business.
The use of paid traffic for small business website can also drive in customers to one’s site. With the use of the right and attractive copy, potential customers will be clicking these paid ads on their way to one’s business website. Small websites may be hard to rank in search engines but with the right strategies it will find its way to success.
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Creating Visits Inc
Website design is important to generate interest for your site. An aesthetically pleasing site will make potential customers consider purchasing your products or services or patronize your site even more. A good looking website will not only reflect well on the site owner but also the products or services they are selling. With a neat website, you are positioning yourself above everyone else. Give yourself a competitive advantage by making your site better than the competition. A NH website design company or other website design companies will give you top of the line service for your site. But before you hire a NH website design company or another company you must check their site and see if their site is aesthetically pleasing. If their site is not good then what can they do for other sites?
A person looking to outsource their website design must check for prices, portfolio, quality, and track record. A good track record by a NH website design company or other website design companies shows that they deliver their service with quality and on time. You must also understand the needs of your site. Look at the possible changes you need to make your site better. If you are planning to start a new site look into the things you need for your site. Don’t look for a website design company unaware of the things you may need or want. Browse through the internet and look at sites that you deem aesthetically pleasing. The sites you deem as beautiful will be your bench mark. It is good to bench mark so that you will know what to add or remove from your own site.
Understand your target market. Does your target market want to see a catalogue? Does your target market want to see the prices? Does your target market want to see testimonials? It is important to answer pertinent questions before you change your site or start a new site. Look to your customers to understand what they might want from you. Good customer service and a service oriented approach will always be rewarded.
Measure the pros and cons when you look for a NH website design company or any other website design company. Look at the prices they offer and the packages they offer for website design. You must look for the best value proposition when looking for a website design company. Does the website design company you are looking at provide webhosting? It is important to have webhosting for your website. A website will be rendered useless if it lacks good webhosting. Webhosting provides you with the space or domain that your site needs. You don’t have to get a website design company that has webhosting but you must keep in mind that webhosting determines the size and bandwidth that your site can handle.
Look for the best NH website design company or website design company that offers the best value for your money. They must have a good track record and a portfolio that suits your taste.
There are a lot of reasons to build a website and mostly all of them relate to money at this point. The internet was created many years ago in order to share information and only a select few were able to access it. Now look where we’ve come in 2011.
Everyone wants a website or blog for a different reason. Some like to blog about everyday life, home recipes, remedies, games and all about their life. Others like to build a website in order to have millions view it and get paid for advertising. Whatever your personal goal might be, the same thing needs to be done in order to create it.
Building a website with a nice design and in an organized way can be very difficult. The biggest reason being that people learn one thing and a time and execute it before learning the next. People build websites and name the pages “page 1, page 2, page 3” and then realize later that they aren’t showing up in the search engine.
Attempting to build a website on your own can be a frustrating task. Where do you learn? Who do you trust? How much do you pay before making something back?
Well every business has start up costs and an amount of time before making the first sale, nevermind a profit at the end of the month. Take it slow and do it at night while keeping your day job because it definitley won’t be an over night gold mine. You should at least keep your job until you start turning a decent profit each month.
The longest wait time will be a website that will solely make money with Ads because it takes a long time to get the amount of visitors it takes to get the good paying Ads on your website. They want your site to have at least 1000-2000 visits per day. Not page views, visits. One of my websites just recently broke that mark and it’s a great one to pass because the Ad money actually starts to come and makes the last 2 years worthwhile!
A website selling a product will work much faster and easier. You can get 100-200 visits per day within 6 months, or so, and start making good money from it. The problem is that most people don’t have room to store the items they need to keep in stock for their new customers.
A good place to start your business is on Ebay because you can get used to selling a product and following the correct procedures to make your customer happy. Order confirmation and shipping confirmation seem to be very popular with most internet and Ebay buyers.
Remember that starting a website requires skills in web design, seo services, business and relations with people. If you’re lacking in any of those areas it may not be the best choice for you. Money isn’t going to just start pouring over your head. You’ll have to work very hard to compete with the best of the best already out there and established.
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Web design has many debates between web developers and actual visitors of the websites. Obviously the developers want a piece of art to browse through but visitors seem to be more impressed with decent design and great navigation. Visitors get aggrevated with videos, loading pictures and slide shows that also take a long time to load.
That being said, everyone wants a nice looking website. If not, visitors may think it’s been made by an amature or won’t have the best price or quality of service as a company might.
Google and other search engines can’t increase the rankings of a website based on the design because they can’t analyze pictures yet. However, once visitors are already coming to your site the web design may have an impact from there.
Google analyzes the percentage of people that view more than one page, end up buying a product, and how long a visitor stays on each page. Some of that could come down to poor design which causes your visitors to leave your site. Sometimes if there’s a lot of big Ads or pop ups on the site people will leave as well.
On the flip side, good web design could actually keep visitors longer making search engines believe you have somethine they want. That increases the quality rank of your site compared to others and ranks you higher when certain phrases are typed in.
If you’re struggling to show up for a popular keyword but already showing up for longer phrases then that’s where this comes in. Search engines will give you a few small words that not too many people type in. That way they can analyze your website more before putting a spammy website at the top of the search engine for millions to see. The second level of analyzation is where your website will either make it or it won’t.
That’s why web design is also very important to keeping your website popular in the search engines. The content, titles and tags are just asking for permission to show up for what you want. The rest is up to the quality of your website.
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