Building an Ad driven website is getting more and more difficult because consumers are getting smarter. They understand what an advertisement is and may avoid clicking it for certain reasons because it may look odd to them, they might think it’s a virus or they don’t want to go to another website. There are things that you can do to make your advertisements look more appealing though.
1. Good Web Design
Visitors understand when you have a professionally built website or a poorly built website. Your graphics, layout and background will exert more than your think to the visitor. Poorly built, cheap websites are built all the time with about five poorly placed Ads that soak up all of the attention of your pages. The attention should be focused on your logo and your content; Ads come second.
2. Quality Content
Again, poor content is noticed the second you enter a website. Simply read a sentence or two and you can tell if the person know what they’re talking about. Have a clear “About Us” page that discusses who you are, why you can write the content that you write, and how people can benefit from it. After all, why are people going to your website? Certainly not just to click Ads.
3. No Tricks
Be honest. Tell people why your website is up and running. Tell them about the quality Ads you have and why they’re helpful to your visitors. For instance, if you discuss real estate information but you’re not a real estate agent of any kind, you can link to local real estate agents. Or you can choose to have a banner Ad in the header, footer and side bar which will just tell people you’re desperate for them to click the Ads.
You are much better off sticking to one subject matter with one website, rather than trying to have 10 different domains. Build, build, build. Build more pages, more blog posts, more online articles and more images, videos and content. You’re not going to magically show up in the first result of search engines with your miniature 5 page website. You can, however, have a 5 page website with a very active blog so that your visitors don’t get confused trying to navigate.
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